Storm damage
Hail and wind damage roof repair in Madison
Dane County's storm season runs from late April through July: hail from supercells tracking up from Iowa, and straight-line wind that takes shingles off the west-facing slopes in Sun Prairie and Verona. Here's what to do in the first 48 hours, how a claim works from the homeowner's side, and how to keep a storm chaser off your roof.
The storm track, and who gets hit first
Dane County's damaging storms come from the southwest. They build over Iowa County in the afternoon, cross the Wisconsin River, and hit Verona and Fitchburg first, then the west side of Madison, then the isthmus, then Sun Prairie and DeForest on the way out. Hail is worst in May and June; straight-line wind runs through July and into August. The subdivisions with the most exposed west-facing slope — Hawks Landing, the newer parts of Verona, the open ground around Sun Prairie — lose shingles first.
Storm damage roof repair in Madison: the first week
For storm damage roof repair, Madison's first week usually goes like this.
The night of the storm. Stay off the roof. Wet shingles on a two-story after dark are how people get hurt. If water is coming in, move the furniture, put a bucket under it, and photograph everything with a time stamp. The night of the storm, the only roofing job is a tarp.
The next morning. Walk the yard. Shingles on the grass, granules piled at the downspout outlets, dents in the gutters, the mailbox, the AC condenser fins. Call a roofer for a tarp ($300–$700 on most roofs) and a written repair estimate.
Days two to seven. Call your insurer with the photos and get the claim number and the adjuster's name. This is also the week the out-of-state trucks appear. Don't sign anything yet.
Weeks two to six. The adjuster visits and decides what's covered. You can ask your roofer to be there to point out damage, but in Wisconsin only a public adjuster licensed by the Office of the Commissioner of Insurance can negotiate a claim for a homeowner. Then the repair or replacement gets scheduled; after a big storm, expect a wait of three to six weeks for anything that isn't leaking.
Hail or wind: what the damage looks like
| Damage | Up close | What it means |
|---|---|---|
| Hail bruise | Dark, soft spot the size of a fingertip where the granules are gone and the mat is crushed | Adjusters often check hail damage in marked test squares; ask your insurer how it assesses damage |
| Wind crease | A horizontal fold line across a shingle that lifted and lay back down | The mat is broken; it leaks next spring |
| Missing shingles | Bare underlayment or deck | Urgent; tarp now |
| Tree strike | Broken decking, sometimes rafters | Emergency; structural |
| Dented soft metals | Gutters, vent caps, chimney caps, condenser fins | The easiest evidence that hail actually fell on your house |
Photograph every slope you can see from the ground and every dented gutter, downspout and vent cap. For hail damage roof repair, Madison, WI policies vary in what they cover and how, so read yours before the adjuster comes.
Storm contracts and your deductible
Be wary of any roofer who offers to cover, waive or rebate your deductible — Wisconsin restricts it, and it can put your claim at risk. A "free roof" offer is an invoice about to be inflated. Wisconsin also gives homeowners cancellation rights on some home-solicited and insurance-contingent roofing contracts; check the current rules with the Wisconsin DATCP or an attorney before you sign.
Also read your declarations page. Some policies carry a separate wind/hail deductible, often a percentage of dwelling coverage. For example, 1–2% on a $400,000 house would be $4,000–$8,000. Get a written repair price and compare it with your deductible; your agent can explain how a claim would work on your policy.
The trucks with magnetic signs
Within days of hail, crews work the doors along Highway 151 in Sun Prairie, Highway 14 through Fitchburg and Oregon, and the cul-de-sacs off Mineral Point Road. Some are legitimate. Some will be gone in two years, with nobody to call. Before signing an assignment of benefits or a contingency agreement, check the contractor's Wisconsin credentials with the Department of Safety and Professional Services (DSPS) and your city's permit office, and run through our list of questions to ask Madison roofing contractors. Whoever you hire, ask to see their certificate of insurance before work starts.
Comparing storm estimates
After a big storm you may end up with two or three written prices for the same roof. Lay them side by side and check the same lines on each: which slopes are being replaced, whether the gutters, vent caps and ridge cap are on the list, whether the underlayment and ice barrier match what a regular replacement would get, and how decking is priced. An estimate that is far lower usually leaves out a slope or the soft metals. One that's far higher should be explained by something you can see.
Ask each roofer how the price would change if you only replace the slopes your claim covers. A good one will tell you plainly what that amount buys and what it doesn't, and leave the coverage questions to you and your insurer.
Common mistakes after a storm
- Climbing a wet ladder to look for yourself.
- Cleaning up the yard and the gutters before taking photos.
- Signing a "free inspection" form that turns out to be a contract.
- Waiting until fall to report hail you noticed in June.
- Assuming a neighbor's claim result tells you anything about your own roof.
Questions to ask before you sign a storm contract
- Where is your office, and who answers the phone after the storm crews leave?
- What Wisconsin credential do you hold, and who pulls the permit?
- Will you put the workmanship warranty in years, in writing?
- What's on this contract besides the price — any assignment, contingency or cancellation terms?
After the check arrives
If the roof was 20 years old and hail got every slope, the payout may cover a full replacement, and Class 4 impact-rated shingles are worth pricing while you're at it. Some insurers discount for Class 4 shingles; ask your agent for the amount before you order. If only one slope was hit, a good roofer will tell you whether the money is better spent on a repair. The storm damage checklist walks you through the morning after, and the roof inspection page explains what a roof inspection includes. Whatever the claim pays, the new roof should get the same underlayment, ice barrier and nailing as any other.
Other roofing services
Roof Repair
Leaks at flashing, boots, valleys and skylights, wind-lifted shingles, soft decking — a local roofer finds it from the attic and prices it in writing.
Roof Repair →Roof Replacement
Tear-off to the deck, synthetic underlayment, extended ice-and-water shield, architectural shingles with six nails. $9,000–$22,000 on most homes.
Roof Replacement →Ice Dam Repair & Prevention
Steam removal that doesn't chip shingles, repair of what the water ruined, and the attic air-sealing and ventilation that keep it from coming back.
Ice Dam Repair & Prevention →Roof Inspection
A walked inspection with photos and a written report — for buying a house, after a storm, or finding out how many winters the roof has left.
Roof Inspection →Commercial Roof Repair
Flat and low-slope roofs on storefronts, offices, churches and small apartment buildings: drains, seams, snow load and how to compare repair bids.
Commercial Roof Repair →Questions roofers get asked
Should I file a claim for a few missing shingles?
That's a decision for you and your insurer or agent. Get the repair priced in writing first and compare it with your deductible; a $400 repair against a deductible of $2,000 or more is worth knowing about before you call. Ask your agent how a claim might affect your policy.
How long after a hailstorm can I still file in Wisconsin?
Check your policy's notice deadline with your agent; policies expect prompt notice. Get photos and a roofer's inspection soon after the storm. After two winters, hail bruises and ordinary wear look alike, and that makes the conversation with your insurer harder.
Should I get a tarp on tonight?
Only if water is coming in and it can be done safely; nobody should be on a wet roof after dark. A tarp is typically $300–$700 depending on pitch and size. Most policies expect you to prevent further damage; ask your insurer whether the tarp is covered, and keep the receipt.
The adjuster called it wear and tear. Now what?
Sometimes that's fair; a bald 25-year-old roof isn't a storm loss. If you disagree, you can ask your insurer for a re-inspection. In a large dispute, a public adjuster licensed by Wisconsin's Office of the Commissioner of Insurance or an attorney can advise you.
Need roof work in Madison?
Call for a free estimate. Mon–Sat 7am–7pm.